Tired of feeling like your systems are utter chaos?

Helping coaches, online entrepreneurs and small ag producers automate your business, save you time so you can focus on the things you love.

You've had that spark of inspiration...

the dream that keeps you up at night, and now it's time to take action.

Maybe you have taken some action but it's left you FEELING LOST IN THE TECHNICAL MAZE...Funnels? automations? IT ALL MAKES YOUR HEAD SPIN!

Have you spent countless hours testing different strategies and tools, only to end up with no results?

Do you have a CRM setup? If so, is it effectively nurturing leads and convert them into paying customers?

You are in the right place if YOU ARE...

  • Tired of juggling multiple apps and programs for your business

  • Overwhelmed with the complexity of managing different tools

  • Ready to streamline your business operations and save time and money

Ready to skip the manual checklist and get straight to the action?

Let me handle the setup for you! Whether you need a high-converting funnel or a fully customized website , I've got you covered.

IN DEPTH SYSTEMS AUDIT

Tech and Business Systems can be confusing and overwhelming. That's where I come in!

Not set up in Go High Level? No worries!

.

CRM SetUp

Are you struggling to manage multiple systems and tools for your online business? Spending countless hours trying to piece together different software solutions? Feeling overwhelmed with the technical aspects of setting up your website, membership area, funnels, and automations?

THE HERD COLLECTIVE:

SYSTEMS TO SCALE

Whether you're starting from scratch or already set up in a CRM, The Herd Collective: Systems to Scale will help you build a profitable and streamlined online presence that you're 100% proud of and actually understand how to use.

INCLUDED Inside is a
14-Day FREE Trial of the FG Funnels the CRM I personally use!

(did you know fg funnels is white labels High Level?)

I'm handing you my secret weapon to organizing my biz…

my checklist for Enhanced & Efficient CRM System, that has been proven to help set up & organize multiple businesses with ease!

Whether you're looking to optimize your current setup or seeking a reliable step-by-step guide, this resource will empower you to build an efficient and enhanced system! featuring FG Funnels (link included)

HEY THERE!

MEET LUVYNA

Farm Girl, Army Wife, Boy Mom, and Aspiring Homesteader/Rancher

Hey there! I’m Luvyna and I LOVE helping agriculture-based businesses by taking all the tech setup and maintenance tasks off their plates so they can get back to what they love doing in their business.

With a background in Agriculture, Bachelor's in Business Management, and 5+ years in Team & Project Management, I discovered my passion for organizing business processes and maximizing your profit AND impact through high-level strategy, and efficient, streamlined systems. If you’re an established agriculture-based business that struggles to keep up and scale in today’s modern online world, Then I’m your girl!


I grew up on a small farm/ranch operation in Kansas, where my father raises Angus/Hereford cattle. After traveling around the world with the Army for the last seven years. We have settled down near family and started our own little homestead with our two boys, three dogs, chickens, cows, and whatever other livestock I bring home. Follow me on Instagram @mantleandco to follow along on our homesteading journey!

STRAIGHT FROM MY HAPPY CUSTOMERS

"She is highly organized, attentive and talented."

"Luvyna has been a tremendous help to our small but mighty marketing team. She is highly organized, attentive and talented. Luvyna does a variety of tasks for me and pretty much any random thing I throw her way. Not only does she go above and beyond on all tasks, but she also does them in a timely manner, often way before they are due. I truly enjoy working with Luvyna because she's positive, kind, and professional. I'd highly recommend her if you are looking for someone who can do many different tasks with amazing efficiency."

-J. Fisher

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The 5 Phases of Digital Marketing & Why They Make a Difference to Your Business

January 23, 20237 min read

“You will spend 5-10% more in costs and time to get a new customer than to retain an existing one. And a customer you've already bought into the fold will spend 31% more and is 50% more likely to try a new product than a newbie.”

Digital marketing has taken the tried and true maximums of marketing to a whole different level. Old-school marketers know the Rule of 7 by heart - a customer needs to see or hear your message seven times before they are ready to take action. In today’s world, we have the ability to reach our customers seven times a day and in a variety of ways! Think emails, images, videos, writing, live stream, text alerts and the list continues to grow. But how do you manage the synchronization of all those messages? The answer - digital funnels.

There are five phases of the digital marketing world that tie directly into a funnel system.

With that said, here are 5 reasons why you should start looking at your customer experience today! 👊

1. Acquisition

During the acquisition phase your focus needs to be two-fold - narrowing down who your customer is and the most cost and time efficient way to reach them.

If you’re selling a product, then your acquisition channels are going to be more along the lines of social media, blogging and product testimonials - traditional content marketing with a digital twist. If your business has an e-commerce component, then you will want to focus your efforts on social media platforms like Facebook and Twitter and search engines that drive traffic to your website. Either way, these will be your acquisition channels.

This stage involves narrowing down specific steps you want to take to acquire customers. What kind of perks and offers can you afford to offer to increase traffic, while still maintaining a stable profit margin.

The result of the planning and strategizing of this phase results in an integral goal: gaining metrics that can be used to determine how many leads – the number of potential customers who took at least one positive action. These numbers can then be broken down by weeks, months, quarters and year, enabling you to see if you’re achieving growth over a given time period, seasonal fluxes and forecasting abilities.

2. Activation

Now you have numbers, but what do you do to move them from numbers into leads? This requires some hard questions on your part with honest answers. Being brutally  honest during this phase will not only result in effective content for your marketing plan, but will also solidify the need for your product in your customer's minds. These questions need to be answered to build a framework on which to build your content.

  • What can individuals attain by using your product or services?

  • Why is it important?

  • Who specifically is it important to?

  • What issue(s) does using your product or services solve?

  • What metrics are you going to use to measure how close you are to outcome goals?

  • And the vital question, How does using your product or services address an individual's true needs in a legitimate way?

If you focus on these questions, you’ll make individuals remember your product or services first when the need arises. They will search you out by name, not by Googling. If you’ve done an exceptional job, they will already have you bookmarked.

3. Conversion

Here is where your lead becomes your potential customer. You can have as much traffic coming to your site as your system can handle, but if all they’re doing is driving by, you’re not accomplishing much. Here is where you put up the attraction signs, exit signs and the U-turn signs. If you did a thorough job in the activation phase, it’s not as difficult as it sounds.

Since the beginning of commerce, merchants have been devising ways to measure how long it takes to close the sale. It used to be measured in time, number of contacts made with the customer and how much effort it took. Now, it is measured by conversion rate optimizations (CRO). It boils down to how many clicks it took for the sale to be finalized. The fewer clicks, the better. If you can gain the pertinent information you need in two clicks, don’t ask the customer to complete multiple fields just to get more information. Once you’ve solidified the sale, there are other ways to get that information.

Never forget the KISS - Keep It Simple Stupid. You’re customer’s aren’t stupid, they know that they can go somewhere else for what they need. By simplifying the process, you waste less of their time and they will appreciate that.

5 Phases of Digital Marketing & Why Sales Funnels Make a Difference to Your Business

4. Engagement

You have now worked through numbers, leads and potential customers. Now to turn them into engaged, buying customers. The goal of this phase is to create a conservation with them that allows them to become familiar with your offerings and commit to the purchase.

You can do this in numerous ways - e-newsletters, videos, blog posts, images, text messages and alerts, social media posts, ads and links. This is your chance to familiarize customers with all that you can do for them - now & in the future. The age-old Rule of 7 comes into play during this phase. But while this standby, which was created in the 1930s, still holds true, we have to think of it in today’s terms and conditions.

The Rule of 7 states that after “hearing” the advertiser’s message seven times, the candidate is finally ready to become a customer. In today’s world where we are bombarded with information 24/7, touching your potential customer seven times per day isn’t only needed, but may need to be ramped up to rise to the top of all the clutter. This is where you need a clearly defined system in place to accomplish a meaningful message, not a spammy message that cries, “Sales Pitch!!”. You have to create an emotional connection with the customer, that’s how you create a connection. Connecting with them emotionally and getting them to agree with you at least five times makes it very hard for them to say, “No” when it is time to close the sale.

5. Retention

This is an often overlooked phase, but vital to keep on your dashboard. You will spend 5-10% more in costs and time to get a new customer than to retain an existing one. And a customer that you’ve already brought into the fold will spend 31% more and is 50% more likely to try a new product than a newbie. I’ll let you take a moment to run some numbers - it’s a substantial difference, right? So, spending adequate time keeping the customer you have is vital to a growing business.

How do you do this? Customer service that is above your customer’s expectations. The ability to turn a potentially bad review into a brand ambassador all comes down to how you handle resolving the issue. Big or small to you, all issues are big to your customer. Be sincere with your response and respond as quickly as possible. An acknowledgement of the issue is good, but won’t turn that review around, in fact it will fan the flames if that customer isn’t contacted quickly and the issue resolved to their satisfaction.

And reward customers. If they’ve reached a purchase milestone, it’s their birthday month or month they became your customer, there’s a National Day related to your product - reward them with a promotion, coupon or free gift with purchase. Everyone loves feeling appreciated and every time you make them feel appreciated, the stronger the connection with your company gets.

Your Customer Journey

What is your customers experience when completing your sales journey? Using a simple Customer Relationship Management (CRM) tool. CRM's such as Funnel Gorgeous are instrumental in managing multiple leads, websites, products and more. With automations and easy to do updates, they keep you organized and efficient while giving the customer the best experience possible. As an all-in-one platform, you can manage everything you need, saving time, energy and money.

Taking the time to set up a digital marketing plan takes some time, but it’s necessary. Then once you’ve gotten it set up, have it up and running, take a step back and reevaluate and determine what’s working and what needs tweaked. The results of your work on the backside will greatly influence your bottom line. And once you have your digital marketing plan finalized, book a call with me to start brainstorming your next steps on becoming an automated wizard.



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Luvyna Mantle

Hey there! I’m Luvyna and I LOVE helping agriculture-based businesses by taking all the tech setup and maintenance tasks off their plates so they can get back to what they love doing in their business. With a background in Agriculture, Bachelor's in Business Management, and 5+ years in Team & Project Management, I discovered my passion for organizing business processes and maximizing your profit AND impact through high-level strategy, and efficient, streamlined systems. If you’re an established agriculture-based business that struggles to keep up and scale in today’s modern online world, Then I’m your girl!

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